Fashion Kicks


Brief:
To fully produce a runway show for Selfridges at the Fashion Kicks Gala Dinner, a fundraiser for Macmillan Cancer Research.

Concept:
Fashion meets Football

The styling for this show was on a grand scale showcasing current trends alongside previews of new seasons collections on the supermodel Lily Cole, 12 premiership footballers and 34 models. With the use of back projection we insured every photo opportunity was fully utilized by creating press boards as a backdrop to the show.