House of Dereon by BEYONCE


"I worked with Elizabeth Walshe and her team during Beyonce's launch of the House of Dereon at Selfridges. Her work model and ethic is nothing short of pure excellence. Elizabeth organized our castings impeccably and kept us on track with run of show and fittings.
Without her services I’m pretty sure we would have fallen apart. There are no egos to deal with, they are true professionals. An absolute pleasure to work with."

Radhika Hernandez - Designer

Brief:
To fully produce a runway show to launch Beyonce’s clothing line in the UK at Selfridges.

Concept:
The Global Nomad

We were tasked to create a 'box' using LED screens within which the audience would sit and become part of a new world. This was achieved by using innovative technology to great effect creating an emotional connection between the viewer and their environment.
Working closely with Beyonce and co designer Tina Knowles on the production, styling and casting we illustrated the idea of the 'global nomad' by depicting a multi-cultural figure representing hope, strength and leadership.