Selfridges 10th Birthday Party


Brief:
To fully produce a runway show to celebrate Selfridges 10th Birthday in Exchange Square in Manchester.

We decided to position the show around the building's central atrium this ensured a dramatic entrance as models entered onto the catwalk via the escalator. The runway was shaped as a square so each guest had a front row seat making it a very exclusive event. The styling was based on the season’s trends and hottest looks.